Five Big Demographic Shifts and What They Mean for PR
Much has been made of how demographic changes – primarily generational – are affecting media consumption. The focus continues to be primarily on Millennials across the world and their propensity to...
View ArticleClik here to view.
How Brands Are Using Live Video Events: The Opportunity for PR
New Balance, MasterCraft, Pottery Barn. Three big U.S. brands, one innovation in common: using live video events to improve public relations. The game changing potential of live, interactive broadcasts...
View ArticleClik here to view.
Creating the Future of PR Forum – Sydney: October 15, 2015
Join us for the global launch of Creating the Future of PR, a publication that explores the future of PR and related industries. Creating the Future of PR Forum will bring a community of...
View ArticleClik here to view.
The Top 10 Global PR Agencies: Where Are They Now and Where Could They Be Headed
The economic fortunes of public relations agencies are typically subjected to the economic swings of national and global economies. So one would think that the last several years that have marked an...
View ArticleClik here to view.
A Tale of Two Revenues
A funny thing happened in public relations in 2012. Global revenue growth bumped up 14.7% after several years of alternating single digit growth and double-digit losses during the Great Recession (see...
View ArticleClik here to view.
Exploring Big Data: Insights for Agencies
For several years now, Big Data has been top of mind for a variety of industries, and that includes PR. An extraordinary amount of content has been generated about how it can benefit everything from...
View ArticleVirtual Reality is Here To Stay, Now What to Do With It
A recent communication trend study released by Hotwire PR, indicates virtual reality (VR) could begin playing a more significant role in the coming year as companies use it to bridge the pervasiveness...
View ArticleClik here to view.
Does the Agency Model and Leadership Impact the Future of Creativity in...
The Holmes Report recently released their fourth annual Creativity in PR Global Study and the results present a mixed bag on the status of right brain thinking in the PR profession. While there has...
View ArticleWhy Pr Shouldn’t Fear a Recession
Almost daily we see media coverage of potential downturns or various bubbles bursting. Whether or not another Great Recession is headed our way, 2016 is looking like a year of uncertainty. The US...
View ArticleClik here to view.
Leaders of the Future: Collaborative, High EQ and Data-Driven
There’s no denying the influence of technology on communication practices, however it is with the value of human experience, honed gut instinct and emotional intelligence that PR leaders of the future...
View ArticleClik here to view.
The Marketing Organisation of the Future – Sydney Meetup April 27, 2016
The Marketing Organisation of the Future Tomorrow’s marketing organisations will likely look very different from today. Agencies will need to build new capabilities, structure themselves in more...
View ArticleInsights into Tomorrow’s Marketing Organizations: The Interplay of Brands and...
As the marketing discipline becomes more fragmented, marketing agencies and internal departments need to take a collaborative approach to achieve success and longevity. Specialists will have a key role...
View ArticleClik here to view.
The Changing Role of Public Relations: 5 Insights from the Global...
In-house PR professionals, agency PR professionals and client-side marketers are known for their differences of opinion about the future of public relations. Key points that these stakeholders disagree...
View Article